Nature Lab is Untamed Planet’s conservation function. We focus on achieving our mission, transforming global engagement with nature, and transparently delivering the greatest possible impact for nature through our initiatives.
We bridge Untamed Planet's universe to real-world outcomes and provide support in the form of education, funding, science and community building.
Protect 100 million acres* and build a community of 50 million people by 2030
We are building a transparent conservation model so that profits generated by Untamed Planet are directed back into the natural world. By ensuring nature gains from its intellectual property, this blueprint ensures a net-positive environmental and social impact across all Untamed Planet experiences.
Untamed Planet profits off our entertainment model.
50% of profits go to Nature Lab
Nature Lab directs its share of the profits to vetted initiatives that help reach our mission.
Without you, there is no planet. Join us in a new world of infinite experiences.