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This paper provides a high level framework for how web3 can be used to engage and mobilize a community for the benefit of Nature. 


It offers a model and pathway for Conservation 3.0 to navigate a feasible and sustainable system of profit and distribution that utilizes the technology, community and economies of web3 to activate and focus passive supporters into material contributors. A model that can rapidly scale as the participants in web3 continue to spike. 


Untamed Planet commits 50% of its net profits to Nature as a ‘shareholder’, contributing to our mission of biodiversity preservation by protecting 100 million acres by 2030.


Nature's share of net profits that are generated from the Untamed Planet Metaverse, games and experiences will be distributed via our Nature Lab in pursuit of this mission.


Play to protect | Create to earn | Enhance the metaverse to enrich the real world


Nature connects all of us. It empowers us with a primal affinity to something greater; however, this universal connection has not seen us protect our most valuable asset.


The planet is currently at a tipping point. Humans' activity has had a massive impact on the biosphere. If we continue as we are, this will soon compound and we will lose most of the species that make up Earth's biodiversity. 


According to the Biodiversity and Ecosystem Services report, 


” average of around 25 percent of species in assessed animal and plant groups are threatened, suggesting that around 1 million species already face extinction, many within decades, unless action is taken to reduce the intensity of drivers of biodiversity loss. 


Without such action, there will be a further acceleration in the global rate of species extinction, which is already at least tens to hundreds of times higher than it has averaged over the past 10 million years”. (1)


Now is the time to stop irreversible damage to wildlife, vegetation, the planet and ultimately ourselves.


In the early years, conservation was rage against the machine – chaining to trees, firebombing bulldozers, ramming whaling boats. Conservation 1.0.


The outrage formalized: behemoths like Greenpeace, The Nature Conservancy, and World Wildlife Fund rallied cross-cultural communities and governments to do more. These efforts have been monumental to protect our wild places, many of which would not now exist if it wasn’t for them. Conservation 2.0.


The rise of web3 brings the opportunity of Conservation 3.0: the mutual benefit and interdependence of personal interest and impact. An opportunity to drive mass engagement, participation and proceeds for the level of impact that protecting nature requires. 


Untamed Planet is focussed on Conservation 3.0, a metaverse of infinite nature inspired experiences that generates and connects a community large enough and passionate enough to have impact at pace and at scale.


Untamed Planet evolved from a conservation organization that was looking for new ways to protect our wild places.


We started our ‘play to protect’ journey by creating the Untamed Planet Roblox game. 11 million unique users, conducted over 32 million sessions. Our community,  simply through gameplay, raised funds to adopt a black rhino, help feed orphaned elephants and contribute to game rangers protecting gorillas. This became our proof of concept showing that we could rally a gaming audience to donate money for a nature-based cause. 


Concurrently we watched the rise of web3 and blockchain gaming and became fixated on the mass opportunity to scale our learnings and early success beyond closed platforms.


Our model is conceived as a commercial entity that is focussed on balancing and delivering against its principles:


  • For Nature

  • For Community

  • For Profit

  • Forever


By providing opportunities for our community, IP partners and talent to derive profit, it drives the level of commitment required to achieve the sustained scale that will have a material impact for Nature.


Initially we will centrally design and conceive the experiences that make up Untamed Planet, bringing in and collaborating with world class partners to create the experiences that will excite our audiences and drive usage. The Untamed Planet Metaverse is intended for others to build nature-related games, and directly participate in the revenue that they generate. This incentivises all contributors as they build community alongside Untamed Planet.


It is designed to scale as the web3 market spikes to 1 billion+ users over the next few years, and to harness an initial audience of gamers, before expanding across entertainment, ecommerce and education as the market matures. 


The key components are:

  1. The Untamed Planet Metaverse

  2. Nature Lab


Untamed Planet is Conservation 3.0.


It takes the form of a metaverse of infinite nature-inspired experiences, and generates and connects a community large and passionate enough to have rapid impact at scale.


Untamed Planet is designed to be an 'experience first' metaverse, an ecosystem that is built from the infinite creative minds that are already connected to nature and who are starting to form a community and network of creators around us.  


We have designed our metaverse economy to reward our creators and community alongside both Untamed Planet, and Nature as our primary shareholders.


Experiences in the metaverse will include games, galleries, ecommerce, education, entertainment and other social experiences. As our community engages with these experiences (and related collectables), fees will be generated and will contribute to the net profit we will share with Nature.

Experiences will be housed in Biomes, focussed clusters of experiences that are rolled out with a central core theme or IP partner. Each Biome will include:


  • Games

  • Other experiences (entertainment / education / content / gallery)

  • Ecommerce / stores

  • Public land - space Untamed Planet has used to showcase or celebrate a cause

  • ‘Places we Protect’ - visual representation of a real world conservation project we have supported


We have handpicked global partners, talent and creatives to kickstart our initial biomes and experiences. In coming weeks we will be announcing some of these partners across the breadth of the entertainment and gaming industries that will start to showcase the desirability and value of Untamed Planet. 


Untamed Planet Metaverse:  described in the diagram


Untamed Planet has committed 50% of its net profits to Nature. Nature Lab has been founded to manage this share of the profits on Nature’s behalf.


Nature Lab will appoint an advisory panel of leading biodiversity experts and advocates that are tasked with:


Strategy and leadership

  • Developing and managing our biodiversity charter

  • Thought leadership in the biodiversity and nature / web3 crossover space.

  • Education and continual engagement of the community with the ‘places we protect’, our partners, and biodiversity content.


Project prioritization and delivery

  • Seeking, identifying  and vetting of projects / ‘places we protect’ against the Biodiversity Charter

  • Project evaluation and analysis (including sizing and proposed funding allocation)

  • Managing the community prioritization and voting process for projects

  • Management of timing, funding and delivery of projects including the coordination of activity with local partners



  • Providing transparency on the projects including on the ground real time reporting

  • Enable visibility of impact 

  • Periodic updates on our capability, future roadmap and delivered impact



  • Facilitation of conversations between our community and the on-ground rangers and contributors 

  • Development of content for owned and partner channels

Over time we envisage that the Nature Lab function will be further decentralized, providing greater influence and opportunity for impact, to the community.


The information in this document should not be construed as a promise or guarantee by Untamed Planet, Inc. in connection with the release or development of any future products, services or any related digital tokens or other digital assets.  The information in this document is provided strictly for informational purposes only, and does not constitute an offer or solicitation to sell tokens, shares or securities. It does not constitute, and should not be construed as, any offer for sale or subscription of or any invitation to buy or subscribe for any tokens, products, or securities nor should it or any part of it form the basis of or be relied upon in any connection with any contract or commitment whatsoever.


All information in this document is provided on an “as is” basis without any representation or warranty of any kind, and Untamed Planet, Inc. and its parents, affiliates, related companies, officers, directors, employees, agents, representatives, partners, and licensors (the “Company Entities”) disclaim all warranties and conditions, whether express or implied, of merchantability, fitness for a particular purpose, and non-infringement in connection with the information in this material, or the underlying products or services described herein. The Company Entities make no warranty or representation and disclaim all responsibility and liability for the completeness, accuracy, availability, timeliness, security, or reliability of the information in this document.

Untamed Planet will lead the digital evolution of conservation and biodiversity protection by making it more accessible, transparent and accountable. 


We envisage using the power of a decentralized metaverse model to generate funds for land, plant and animal preservation, and to empower participants to directly contribute in the experience of protecting some of Nature's most valuable real-estate. 

With our partners we will conceive future projects that mobilize a global community of nature enthusiasts to protect, ‘create to earn’ and enrich land in our Metaverse to do the same in the real world.

A Note on Metaverse models and economies:

The advent of web3, blockchain and NFTs has given rise to play-to-earn gaming models and powered metaverse projects. 


These have markedly shifted the models and economies of gaming, providing opportunities for ownership, investment and income directly from the games. These models have elements of land, currency and NFTs and have built new economies that drive community and a sense of ownership alongside participation. 


These games and metaverse worlds provide the creators an opportunity to develop significant revenue and capital increases through the management of digital assets and the sale of collectables.



Our updates, news and stories will be shared first with our community on our DISCORD.  This is an evolving model, and all input and feedback is welcome.

Play to protect | Create to earn | Enhance the metaverse to enrich the real world




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This paper is the first in a series that combine to describe the Untamed Planet model and ecosystem:
Chapter 1: A Model for nature
Chapter 2: Nature Lab Litepaper
Chapter 3: Untamed Planet Litepaper

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